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1. Establish a Clear Objective 2. Set Smart Goals 3. Work Backwards 4. Execute and Track 5. Reiterate and Repeat 6. Avoid common pitfalls These simple steps can allow you to engage with a marketing plan in a way that does not feel overwhelming. Having a plan and solid...

For decades accountants and other tax professionals have grown their business through word of mouth and referral marketing. Until recently, there was no need for tax and finance professionals to have robust marketing plans as your clients did most of your marketing...

Over the past two years, there has been a monumental change in the way that consumers find products and services. The change is digital consumers are going digital and it’s important your business is to. This digital change is happening across all industries even...

Marketing and branding go hand in hand, and you can’t really have one without the other. Marketing is mostly tactical, while branding requires a significant amount of strategic planning. Having a strong and recognizable brand is important for business success. What is...